First thing first, I am a pretty big Cloverfield fan and ever since 10 Cloverfield Lane, I've been following the ARG aspect of the franchise, the smaller marketing campaign that fans and audiences engage in to unravel the lore of the franchise.
Given how major of an acquisition Netflix got with Cloverfield Paradox, and how they dropped the trailer almost out of nowhere during the Super Bowl, it is definitely amazing observing the innovative aspect of how major productions like this is utilizing Netflix and guerrilla marketing campaigns to get the audience all in, and it is really effective.
That being said, any opinions on how an unorthodox franchise like Cloverfield could influence things in the long run? As for me, I'm gonna try watch it real soon.
With Mute and Altered Carbon, Netflix is really stepping up on their sci-fis.
Submitted February 05, 2018 at 10:46AM by tta2013 http://ift.tt/2nE02jK
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