Investing in a company before a big release?

(new here, so this might be a stupid question/one that you've heard a million times) Does the market adjust when a company releases a new product, or does its price not go up as much as one might think? Like if apple releases the new iPhone or if Microsoft drops a new Xbox or something, wouldn't it be easy to drop some money in before the release?

Submitted October 30, 2017 at 12:28AM by CoachDrippy14 http://ift.tt/2gVbtTX