Three years ago, Facebook Inc. was the dominant social media site among U.S. teens, visited by 71 percent of people in that magic, trendsetting demographic. Not anymore.
Now, only 51 percent of kids between 13 and 17 use Facebook, according to Pew Research Center. The world’s largest social network has finally been eclipsed in popularity by YouTube, Snapchat and Facebook-owned Instagram.
“The social media environment today revolves less around a single platform than it did three years ago,” the researchers wrote in a survey published Thursday. Alphabet Inc.’s YouTube is the most popular, used by 85 percent of teens, according to Pew.
The U.S. is by far Facebook’s most lucrative advertising market, where it makes a staggering $23.59 in quarterly revenue per user. But that doesn’t mean growth can continue forever. The company said in its most recent earnings call that it’s effectively saturated the market in America and Canada, counting 185 million users in those two countries combined.
Submitted May 31, 2018 at 10:35AM by OptionsGeek https://ift.tt/2smAo5w
No comments:
Post a Comment