Twitter too zealously took up the fight against unnecessary accounts

The cleaning of Twitter user accounts turned into a drop in the company's shares by more than 8%.

The leadership of Twitter launched a campaign to clean up the social network from "fake and suspicious" users, but the market did not appreciate the effort. The purges began back in October, when the company suggested that Russia used the network to intervene in the 2016 election, but their scale has recently been truly daunting: the Washington Post reports that 70 million accounts have been frozen in the past two months, representing nearly 20% of the total number of Twitter users.

Last week, Twitter added 6.8% to the price amid positive comments from Wells Fargo analysts Peter Stabler, who praised the company for improving the efficiency of monetization and success with the integration of video content. However, now, when the cleaning of the social network has shown how many accounts are not of commercial value, the near prospects of monetization seem less rosy.

Submitted July 09, 2018 at 07:16PM by MarkAurelii https://ift.tt/2KZwHx9